Missouri voters legal mobile and retail sports betting wagering, allowing managed books to take bets next year.

The sports betting wagering ballot step passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has some of the very best sports betting fans worldwide and they showed up huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we desire to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax earnings to our surrounding states. Most significantly, the passage of Amendment 2 indicates a brand-new, devoted, irreversible financing stream for Missouri class."

Missouri sports betting next actions

Voter approval suggests as much as 14 mobile sportsbooks could start accepting bets next year. It is unlikely all 14 available licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying cost).

Six licenses are readily available to each Missouri casino operator, respectively. Caesars, despite opposing the ballot step, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will launch mobile sportsbooks.

The staying six licenses are reserved for each of the significant professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent advocates of the tally procedure.

In addition to DraftKings, FanDuel and Caesars, Missouri wagerers should expect other prominent national brand names consisting of BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch possibility tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars
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Missouri's ballot procedure allows every Missouri casino to open retail sportsbooks on their particular properties. Most if not all 13 gambling establishments handled by the six gambling establishment operators are anticipated to open in-person wagering choices such as wagering kiosks and possibly committed, full-service sportsbooks.

The 6 sports betting groups can likewise open in-person sportsbooks within or nearby to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.
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The language around the ballot procedure needs the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting campaign comes despite millions in financing opposing the procedure from one of the state's largest sports betting stakeholders.

Caesars invested millions of dollars to defeat the procedure. In the majority of other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is approved at least one license per managed property.

Because situation in Missouri, Caesars would be managed a minimum of 3 prospective licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property design, business can either open additional in-house books or, more commonly, subcontract the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering manage market share, could possibly have a leg up on their rivals by making the set of untethered licenses. It remains to be seen which two books will make these slots, however the language around the ballot measure would seem to favor the 2 national market leaders.
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Polling previously in the year revealed the "yes" vote with a slight lead. Support efforts were reinforced by tens of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements focused on the revenue legal sportsbooks would produce for Missouri public education. Opponents, funded largely by Caesars, argued the supporters' advertisements were deceptive and the tens of millions of forecasted dollars raised would have a minimal effect in a state that already invests billions on education annually.
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